killing generosity: how modern fundraising takes the joy out of giving
tuesday, june 2
Are you still asking more of your donors to buy a tangible item or experience rather than asking them to give directly to your mission? Studies in human behavior confirm what donors tell us all the time: “I want to give and see the impact of my gift.” Humans are truly “wired” to experience joy from the mere act of giving and contributing to social good in a variety of ways. So why do we continue to focus so much of our fundraising efforts on event tickets, “swag bags,” and auction packages? Why do we drive our best donors to the lowest ROI fundraising tactics instead of asking them to directly impact our mission?
In this webinar, Mission Advancement will challenge you to think differently about how to give your donors the experience they actually crave – the experience of giving their best gifts directly to your important mission. Discovering the passions and interests of your donors through mutually fulfilling relationships can transform your fundraising operation, and we’ll show you how to get started.
Killing Generosity: How Modern Fundraising Takes the Joy Out of Giving
Tuesday, June 2nd
12:00 p.m. - 1:00 p.m. CDT
Full participation in this webinar is applicable for points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.